Case study
BeMe Wellness

Conversion Rate
Optimisation Results

Uplift CVR

102.23%

4 winners in 10 weeks.

Total

102.24%

Conversion Rate increase

22%

Returning Customer Rate increase

General info shared during the Kickoff meeting

BeMe Wellness have a range of health supplements that come in a gel-satchel, making it easy to eat and take your supplements on the go. Seeing early success on Amazon, BeMe built a dedicate Shopify store to capture more revenue and move the brand away from depending on Amazon.

Winning CRO Improvements

Adding USPs into “Subscribe & Save” variant onto Product Page

Adding Benefits/Purpose Labels onto Collection

Adding USPs to PDP

Adding UGC to PDP

Hypothesis 1:

Adding in UGC to the Product Page will provide social proof and relevance to the target demographic.

Goal 1:

Increase Add to Cart

Result 1:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Hypothesis 2:

Adding in UGC to the Product Page will provide social proof and relevance to the target demographic.

Goal 2:

Increase Add to Cart

Result 2:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Hypothesis 3:

Adding in UGC to the Product Page will provide social proof and relevance to the target demographic.

Goal 3:

Increase Add to Cart

Result 3:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Hypothesis 3:

Adding in UGC to the Product Page will provide social proof and relevance to the target demographic.

Goal 3:

Increase Add to Cart

Result 3:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Design

Key Issues Identified

CRO best practices not considered in the
existing website

Website built on Wix & lacks Ecommerce
necessary features

Slow website speed causing high bounce rate

Premium brand not showcased

Lack of social proof & testimonials from customers to build trust.

No CRM Integration for sales team to
effectively follow-up and win sales

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