We'll increase your conversion rate by
20-100% for your Shopify Brand
Strike the balance between design & CRO with our leading team
of experts that have worked with the largest companies in the world.



























Let’s convert.












Shopify Design Conversion Rate Optimisation
Ecommerce Care <
CRO
Shopify Plus
ConversionCompass
Shopify Design Conversion Rate Optimisation
Ecommerce Care
CRO
Shopify Plus
ConversionCompass
Shopify Design Conversion Rate Optimisation
Ecommerce Care
CRO
Shopify Plus
ConversionCompass
Shopify Design Conversion Rate Optimisation
Ecommerce Care
CRO
Shopify Plus
ConversionCompass
Shopify Design Conversion Rate Optimisation
Ecommerce Care
CRO
Shopify Plus
ConversionCompass
Services
Everything we do,
we do to convert.
01

Landing Page Optimiser
Every month get a new section of a page on your ecommerce store redesigned by 7 & 8 figure ecommerce designers. e.g. Above the Fold on homepage.
Deliverable:
Developer-ready Figma File OR Done-For-You Design & Development.
02

Landing Page Design
Conversion-focussed landing pages, tailored to your ideal customer profiles, strategised and designed by our in-house CRO experts.
Speak to your ideal client profile with copy and design that resonates with them, empathise with them & show how you understand their problem better than they can explain it. Build their trust with a built-for-purpose landing page that is designed to increase conversions
03

Full Ecommerce Redesign
Is your site needing more than a landing page?
Every month we have an extremely limited number of spots available for a full shopify redesign, conducted by our in house 7 & 8 figure designers.
04

A/B Testing & Ongoing CRO
Brand on-point? Fundamentals in place?
Great, let’s roll up our sleeves & strategically test winning variations through ongoing A/B tests, customer segment analysis and an ongoing testing roadmap.
Get access to our elite CRO team.
Services
Everything we do, we do to convert.

Landing Page Optimiser
Every month get a new section of a page on your ecommerce store redesigned by 7 & 8 figure ecommerce designers. e.g. Above the Fold on homepage.
Deliverable:
Developer-ready Figma File OR Done-For-You Design & Development.




Landing Page Design
Conversion-focussed landing pages, tailored to your ideal customer profiles, strategised and designed by our in-house CRO experts.
Speak to your ideal client profile with copy and design that resonates with them, empathise with them & show how you understand their problem better than they can explain it. Build their trust with a built-for-purpose landing page that is designed to increase conversions

Full Ecommerce Redesign
Is your site needing more than a landing page?
Every month we have an extremely limited number of spots available for a full shopify redesign, conducted by our in house 7 & 8 figure designers.

A/B Testing & Ongoing CRO
Brand on-point? Fundamentals in place?
Great, let’s roll up our sleeves & strategically test winning variations through ongoing A/B tests, customer segment analysis and an ongoing testing roadmap.
Get access to our elite CRO team.
Services
Everything we do, we do to convert.

Mini-Theme Optimiser
- Enhanced Home Page, Collection Page & Product Page
- Designs using CRO Best Practices
- Average Order Value Booster™️ Process
- Work with our leading conversion specialists experts



Maxi-Theme Optimiser
- Full store re-design using conversion best practices
- Average Order Value Booster™️ Process
- ProfitBooster™️ Process
- Enhanced Homepage, Collection, Cart, Checkout Page
- Menu Redesign
- User Analysis



A/B Testing
- Monthly Split Testing to increase conversion rate
- In-depth analysis of Users & Websites
- Design & Development included

Services
Everything we do, we do to convert.
01


Mini-Theme Optimiser
- Enhanced Home Page, Collection Page & Product Page
- Designs using CRO Best Practices
- Average Order Value Booster™️ Process
- Work with our leading conversion specialists experts
02


Maxi-Theme Optimiser
- Full store re-design using conversion best practices
- Average Order Value Booster™️ Process
- ProfitBooster™️ Process
- Enhanced Homepage, Collection, Cart, Checkout Page
- Menu Redesign
- User Analysis
03

A/B Testing
- Enhanced Home Page, Collection Page & Product Page
- Designs using CRO Best Practices
- Average Order Value Booster™️ Process
- Work with our leading conversion specialists experts
eCommerce websites that convert.


James Little
Co-Founder & Director


Developing projects for brands like Banana Boat, Baby Love Nappies, & UNSW as well as launching and exiting brands.
James has spent the last 11 years working with brands to optimise digital experiences, whether it is increasing conversion rate on eCommerce stores or streamlining sales funnels.
Launching Brands
With experience working with household brands such as Banana Boat, Tommy Hilfiger & UNSW as well as early stage start-ups that are entering the market for the first time.
Catarina’s decade of experience in design & branding heavily contributes to our clients increasing conversion rate & landing page performance, whilst maintain brand consistency.



Catarina Campos
Design Director
Meet Our Team

James Little
CRO Director

Catarina Campos
Design Director

Ivan Pabelona
Senior Shopify Developer

Glen Tibay
CRO Expert
Got questions?
James and the team are true experts, they've been instrumental in the growth of our brand.
Matt
FestoonHouse
Ecommerce by Simplex is our go-to for all things CRO, since bringing him on we’ve continue to increase conversion rate and also understand even more relevant metrics like revenue per visitor which no one else recommended that we calculate.
Steve
PlusLife Health
Our previous dev’s weren’t experienced with viewing our ecommerce business holistically, James and his team have done an incredible job from an advisory perspective and implementing a large number of uplifts across the board.
PR Store
They always go above and beyond to ensure we were happy. Very knowledgeable with Shopify and CRO. We came to James with so many issues of our current store and they fixed them all quickly and efficiently. Very professional and great job. Will definitely hire them as our go to team. Thanks guys.
Rik Peters
The Thought Yard
We thought about leaving a negative review so we could keep them too ourselves though, credit is definitely due. James and the team have helped us though the scheduled works and then some. Their responsiveness and industry input has been a fundamental since meeting him.
Mayfair Confidential
Excellent Team. High quality skills and communication. The guys were able to fix a problem on our site that all other developers had failed to fix. Definitely worth paying for experience rate for an expert who communicates well, understands the problem and goes about fixing it efficiently and effectively. Makes our lives easier and allows us to get on with business.
James Kritharas
Defiant Digital
Conversion Rate Optimization (CRO) is a process aimed at increasing the percentage of visitors to your website who take a desired action, like filling out a form, signing up for a newsletter, or making a purchase. By using data-driven insights and systematic testing, CRO can significantly enhance your site’s performance and profitability.
Our CRO process typically involves: initial data analysis to understand existing performance, user behavior analysis, creation of optimization hypotheses, designing and running A/B tests, and implementing successful changes. Each step is backed by data to ensure the highest likelihood of improved outcomes.
Success in CRO is measured by the improvement in conversion rates and achieving the specific goals set at the beginning of the campaign, such as increased sales, more leads, or higher engagement. We use precise metrics like conversion rate, average order value, and customer retention rate to gauge success.
There is no one size fits all however there are 4 fundamental categories of tools needed at a minimum. These are A/B Testing software, Analytics Software, Heatmapping and Customer Feedback Software.
Typically we split traffic into two categories, less than 30,000 unique visitors per month and more than 30,000 unique visitors per month.
CRO methods used will vary based on which category you fall in as these are designed to give your brand the best chance of success.
Starting with our CRO services is simple. Reach out to us via our contact form or request a CRO audit. We’ll schedule an initial consultation to discuss your needs, audit your current strategies, and propose a detailed plan tailored to your objectives.