Case study
PlusLife Health

Conversion Rate
Optimisation Results

Increased Revenue

$725,000+

Per Year

8 winners in 12 weeks.

Total optimisations

72.30%

Site wide Conversion Rate increase

24.16x ROI

Return on Investment

General info shared during the Kickoff meeting

PlusLife Health are a premium ice bath manufacturer based in Sydney. Their original Shopify website design was outdated and presented significant opportunities for improving conversion rate and average order value (AOV)

Winning CRO Improvements

Update Hero Banner to Showcase Range & Include Social Proof

Adding USPs to Homepage to Showcase product benefits

Mega Menu Redesign

Product Comparison Showcase

USP labels for Products on Collection Page

Add Customisation Options

Buy Now Pay Later Options

Hypothesis

Homepage hero section didn’t reflect product range and misses opportunity to showcase USPs & Social Proof. Updating the Hero Section will immediately show range of products & encourage users to explore the collection..

Goal:

Increase Add to Cart

Increase Collection Page Views

Result:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Hypothesis:

Ice Baths are a crowded category, users clarity to understand the brand & products as quickly as possible. Adding a simple icons will educate users and increase conversion rate.

Goal

Increase Add to Cart

Result:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Hypothesis

Redesigning the Mega Menu will reduce decision fatigue, increase product page views and conversion rate.

Goal

Increase PDP Views

Increase Add to Cart

Result:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Hypothesis

Adding a product carousel will allow users to compare products easily will reduce navigation between product pages and increase conversoin rate.

Goal

Increase Add to Cart

Result:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Hypothesis

Adding easy to read labels rapidly educated users on a key feature for each product.

Goal

Increase Add to Cart

Result:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Hypothesis

Customer support indicated a lot of questions regarding customing the products, adding new buttons to the Product Page improve the buyer journey and conversion rate.

Goal

Increase Purchases

Increase Add to Cart

Result:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Hypothesis

Adding BNPL icons will reduce price resistance and increase conversion rate.

Goal

Increase Add to Cart

Increase Repeat Customer Rate

Result:

Variations

Conversion
Rate

Visitors

Banner Clicks

Add to Cart

Original Page

2,125

Variation

+19.68%

2,066

+393.66%

+59.56%

Confidence level 90.22%

Design

Key Issues Identified

CRO best practices not considered in the
existing website

Website built on Wix & lacks Ecommerce
necessary features

Slow website speed causing high bounce rate

Premium brand not showcased

Lack of social proof & testimonials from customers to build trust.

No CRM Integration for sales team to
effectively follow-up and win sales

Explore More

Shopify design and development

BeMe Wellness

CRO | Ecommerce design and development

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Shopify design and development

BeMe Wellness

CRO | Ecommerce design and development

Italboats

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